With the music industry becoming as competitive as it has, getting the right publicity and marketing is absolutely key for artists these days to ensure that their work reaches as many people as possible. Likewise for record labels, making sure that the artist has gained maximum publicity is vital for sales and, of course, the future popularity of that artist.
The benefits for artists, both signed and unsigned, of online music PR are enormous. First of all is the fact that it’s extremely cost effective, far more than using a real life PR company because you’re not paying for a huge amount of staff, running of buildings, bills, and other things that don’t directly affect you as an artist but that the company needs to charge for to keep themselves in business. With online marketing, because it’s all done online, all you’re paying for is the actual fee of the marketing itself and the work of the person doing it for you.
Music PR is almost mandatory to build your profile as an artist. It is possible to do it yourself, but you may not have the same industry contacts as a person dedicated to doing that work for you. You may not be able to reach the same amount of people. You may not be able to build such a huge following if you don’t have the expertise or contacts that a PR marketer has. Hiring an online marketer to deal with the PR side of your music venture will ensure excellent contacts and proven results, which will only benefit and aid you in the future.
But it’s not just directly gaining fans for you. Online PR includes a whole host of other services included that guarantee as far a reach as is physically and virtually possible. This includes promotion of your music through social media outlets, high profile blogs with a number of followers, radio stations, a promotional music video, and perhaps most importantly, promotion through extremely professional and respected tastemaker DJ’s.
These DJ’s are imperative to selling your music online, as they will provide you with the much-needed feedback required to give listeners a push forward to listen to your music and, in turn, promote it freely for you to their friends, family, etc. Radio airplay through DJ’s will obviously increase the amount of people who have listened to your music. Word of mouth is perhaps the best promotion you as an artist can get, but you will not get this kind of promotion without going through any professional yet fresh and exciting online PR methods first.
Music PR used to be quite a long-winded and tedious part of getting your music out to the public. Before online PR, there was actually quite a lot your had to do yourself and, if you did find someone who would do it for you, it would cost you the earth and then some. With technology constantly advancing, and especially with the introduction of social media, online PR is definitely the preferred method for most artists as not only is everything done for you, it’s also far cheaper and, more importantly, it has a much further reach than other more traditional methods.