Still life photography has a long dated history and goes back to ancient times where a camera obscuras where used. This type of still life was done by standing in a dark room and through a pinhole placed in the wall the outside world was projected onto the opposite wall, but it is given that they where shown upside down and in vivid color. So as it stands today, still life photography has the same concept and idea, but done a lot differently and much more hi tech. Still life photography in the home studio is an old and ancient form of art and very prestigious.

The beauty of having to do still life in the comfort of a home studio is that you can capture a certain mood you are looking for and express it on film. All that will be needed is any object or objects that strike you as beautiful, strange or even the most widely seen thing found in or around your home. Add any unique lighting sources at different angles and you are well on your way to take a great still life photograph. It is easy to produce a very creative and beautiful picture because you have the control over all the elements in your studio.

The subjects of still life can convey a classic look and flowers do the perfect job for this look, they are extraordinary and very easy to photograph. This type of still life subject will always be a reminder of a simple but a powerful beauty that we see almost every day in a photo. To create a bold still life that gives off flair try placing your subjects on a white background. This will accentuate the color of the object and create a unison look overall in the photo. Remember – with still life photography – everything has a special beauty.

The St Jerome’s Laneway Festival, which is also known as the Laneway or St. Jerome’s Festival, was started in 2004 in Caledonian Lane in Melbourne, Australia. It is a predominantly indie music event.
The event has become extremely popular and receive favourable reviews in the music press. The festival rapidly expanded to Sydney (2006), Brisbane (2007), Adelaide (2008) and Perth (2009). This event was even reviewed as ‘Australia’s most unique and insurgent pop music event’ by Pitchfork Media. A press conference was held in November, 2010 in Singapore and an announcement was made that the event will expand to South-East Asia. As far as the artist lineup of the festival is concerned, it focuses mainly on indie rock; thus, giving numerous Australian bands the chance to play alongside international indie bands. Some of the Australian bands that have played at the Laneway Festival include Youth Group, Dappled Cities Fly, Augie March and New Buffalo to name a few among many.

A number of malls, stores and retail outlets reward their regular customers by offering loyalty cards, prepaid cards and discount vouchers. Such cards and vouchers give them a certain percentage discount mostly all time they purchase from the store. This practice is becoming popular all over the world. Sometimes, people can get a coupon towards a ‘free’ item. In order to make use out of loyalty cards, the best way is to use them on a regular basis. We have to carry coupons with us to the store in order to redeem them. However, there are a number of people, who forget to take coupons with them and lose the opportunity to realise their value. People wished to have such an app by which they can get rid of this problem.

The people of Singapore are eagerly waiting January 2013 to welcome indie-rock names like Gotye and Yeasayer as part of the annual Laneway Festival. On 26 January 2013, the quintessential Indie Rock Festival will return to Singapore for the 3rd successive year. This crowd pleasing and ever popular festival will move towards the next iconic landmark of Singapore, The Meadow at Gardens By The Bay, with a view to provide an ambient environment, which will maximize the experience, and also, create a greater dynamism. The full lineup of the festival has been announced. Gotye, whose track ‘Somebody That I Used to Know’ is still a staple on radio waves, is named as the headline act.

The festival has now travelled to six cities across New Zealand and Australia. Singapore is the event’s newest destination and the only South-East Asian stop. Gotye, Of Monsters and Men and Kings of Convenience are just 3 of the fourteen acts that will be performed live at the 2013 Singapore St. Jerome’s Laneway Festival. The Laneway organisers promise to come back with more massive and better mostly all year. They kept their promise this year as well by bringing one of the most amazing line-ups.

The online pre-sale for the event has already closed on November 5. Those people, who have missed this chance, can go for public sales of tickets, which started on November 6 on VIP tickets are also available this year that also include perks such as access to the VIP entrance and a private lounge along with a Laneway gift bag.

Apprenticeship is part of acquiring the knowledge base and skill-set needed to succeed in your field. Whether you’re learning to cut diamonds or using a digital audio workstation, nothing takes the place of experience, especially under the guidance of a pro.

An internship at a recording studio is an exciting way for a would-be engineer to learn the ropes. Hands-on experience is the best way to learn new techniques, especially in this rapidly advancing field. An internship is a valuable source of tips and tricks learned from studio professionals. A short stint as an intern exposes the student to crafty studio veterans on both ends of the microphone.

Recording Studio Opportunities

Unfortunately, internships at recording studios are a little tough to come by. Studios have a long waiting list of would-be engineers who would love to be an intern. The best chance for you to get on a short list is to attend an audio recording school which includes an internship component into their training.

Audio Recording Schools

Across the nation there are audio engineering schools that are training the audio producers of tomorrow. Audio recording schools not only help you get a hands-on internship, but they also include training using the same equipment that professionals use. You can get a great start on your audio recording career by learning how to use industry standard equipment while working hands-on

Find the Best Audio Recording School for You

Music production schools vary from location to location, so it is important to make sure that you get a program that fits your needs. You should most definitely look for a school that offers current equipment as well as an internship component. These two factors play a huge role in getting your audio recording career started on the right foot.

If you find that the audio recording schools in your area are lacking, you should consider branching out into surrounding areas If you’re serious about working as an audio engineer, traveling a little to get the best education would be worth it.

The creation of music is a beautiful process through either the harmonious synchronization of diverse musical instruments, or sometimes only a single instrument. Sound is an essential element of music and thus knowledge about its enhancement is very useful. There are several Music Production Training Courses on the internet that you can learn at your pace but they are less effective because real learning can only happen under the guidance of teachers. An inclination towards the production of sound or music can prove beneficial in deciding for a career in Audio Engineering. Amongst a number of Audio Engineering Schools in Austin, ProMediaTraining is the leading one providing its students the best of Audio Engineering training that includes the learning of the production of music. Its Pro Tools Training certification is highly valuable not just as a proof of good knowledge of audio engineering but is also given much consideration for employment in the industry.

Different elements like rhythm, tone, beats and sounds are the fundamental constituents of music and their symphony only is what makes a melodious musical piece. Though symphony is essential but if the sound produced at the end is not of a good quality then all the efforts of creating the music go in utter vain. Therefore music production plays a vital part in the creation of music as it is the final stage of the music that is prepared. Good quality of the music is essential as the listener will listen to only the piece of music that is prepared on a CD and not the one in the creation process. ProMediaTraining students have an edge over their counterparts from other Audio Engineering Schools in Austin due to many reasons. The first reason is that they are getting coaching from professionals who are experts in the field and who have a wide experience. The second reason is that their training is holistic one and with more focus on real-life practical knowledge rather than bookish knowledge. The third reason is they can get excellent Music Production Training Courses that involve working in the digital studio of ProMediaTraining and thus they also get to learn latest music softwares used in the industry. Fourth reason is their course completion in lesser time duration.

The most important benefit that ProMediaTraining gives its students is its Pro Tools Training certification on the completion of the training and associated exams. These courses are designed in such a way that students get on the job training and extensive industrial exposure thus making them industry ready. Therefore on completion of their course, they already get a job.

The creation of music is a beautiful process through either the harmonious synchronization of diverse musical instruments, or sometimes only a single instrument. Sound is an essential element of music and thus knowledge about its enhancement is very useful. There are several Music Production Training Courses on the internet that you can learn at your pace but they are less effective because real learning can only happen under the guidance of teachers. An inclination towards the production of sound or music can prove beneficial in deciding for a career in Audio Engineering. Amongst a number of Audio Engineering Schools in Austin, ProMediaTraining is the leading one providing its students the best of Audio Engineering training that includes the learning of the production of music. Its Pro Tools Training certification is highly valuable not just as a proof of good knowledge of audio engineering but is also given much consideration for employment in the industry.

Music can be best described as the therapist who can heal all soul. You will agree with me if I state many a times we listen music when we are sad and even when we are in a jovial state of mind. Due to individual difference the taste do vary from person to person but then at the end of the day we all love music. Sound and melody should have a standard co-ordination as then only you can get the true essence of rhythm.
Do you know who is a sound Engineer?
In general terms, a sound engineer is someone responsible for any aspect of the sound at live shows. Many people think of the sound engineer as the person who stands behind the big sound desk at a show and mixes the sound the audience hears, also known as front of house (FOH) sound.
There are other roles for sound engineers at shows, however:
1.A monitor sound engineer takes care of the sound the band hears in their monitors on stage. If you’re ever heard a band says, “can you turn down my guitar a little bit” or something similar, they are talking to the monitor sound engineer.
2.Systems engineers take care of setting up amps, PA, speakers and such for the band and the other sound engineers. Keep in mind, however, that it is common for all of these roles to be taken on by one sound person at smaller shows. Having a whole team of engineers is a luxury usually reserved for large, well funded tours.
Sound engineers don’t have to work strictly in music. Some engineers end up doing sound at conferences, for speeches and any other venue that requires projection of sound for an audience.
Want to make a sound career as a sound Engineer?
After you having a clear idea who a sound engineer, and knowing his role and responsibilities, am very sure somewhere you are giving a second thought in making a career choice. Its advisable to ones who are passionate about music should think of making a career in sound engineering. But questions like where to take the training and how feasible will be to do from the chosen institute. Off late sound engineering courses are in great demand in youth. Most of the young generation choose it for their wonderful career.
For taking the valid decision and avail the best knowledge you should do a thorough research and then should draw a decision.
With the growing demand in this field many institutes has come up but is it right on your part to take admission without knowing its potential.Inorder to be in the good hands and make a sound career, one must opt for reliable institute like Alchamea college of sound engineering.
Alchemea College is one of the world’s leading audio training schools. They offer full time and part time courses in music technology, audio engineering, live sound and post-production. Thus, if you really want to make a mark then should always opt for premier colleges like Alchamea to have a sound career ahead.

It was not all that long ago that musicians and bands had to pound the pavement with their biographies and demos in hand, trying to get the ear of a music industry scout. If they lucked out, the band would sign a recording contract and – hopefully – get the promotional power of the record label to find an audience. Indie musicians have always been a breed apart, sometimes because they have chosen to create their music outside of the mainstream and other times because they have not had access to the movers and shakers in the music world.

And so today, of course, indie musicians have a much more direct link with their potential audiences: the Internet. In order to succeed, they are no longer dependent entirely on word-of-mouth and the patronage of like-minded people. Instead, they can easily reach those who need to buy indie bands’ music. They do, of course, have to record their music, but technology has leveled the playing field there as well. Today’s digital music software allows indie musicians to record their music inexpensively, without the backing of major labels.

Many indie musicians have used social networking as one aspect of their Internet marketing efforts. Most bands, for example, have MySpace or Facebook pages. Those who have created videos might also place them on YouTube. This kind of viral marketing is completely aligned with the traditional, word-of-mouth promotion that indie bands have used for decades.

The major departure from the past, however, is the advent of websites dedicated to promoting indie music. Typically, these sites enable musicians, bands, signers, songwriters, DJs, and MCs to sign up for one of three types of accounts. Usually, a free artist account gives musicians the opportunity to upload their music, write blogs, post upcoming gigs, and become part of the site’s review and rating system. A standard account gives them the opportunity to sell digital content under one umbrella. For example, indie musicians are able to sell MP3s, videos, and photographs, and receive 70 percent of all sales. A professional account often enables musicians to use their own payment gateway (like PayPal) and retain 100 percent of all sales.

Typically, the site does the marketing, advertising, and promotion that draw those who wish to buy indie bands’ MP3 recordings. But indie fans are really the fuel that drives the engines of these kinds of sites. Listeners can stream MP3 and video from their prized indie musicians, as well as discover new bands. Often, visitors can search the site by artist name, artist’s influences, and artist blog entries. They can also search by genre, such as a cappella, alternative, electronic, slow rock, and so forth.

These kinds of sites are breathing new life into the indie scene. They complement the “go your own way” thinking of indie musicians, although allowing them to leverage new technology and become part of a collective that promotes the common good. At the end of the day, both musicians and fans come out winners.

You may have heard that music jobs are almost impossible to find, especially if you’re young and just starting out. While it may be true that few aspiring musicians will reach the top of the charts, there are hundreds of thousands of music jobs available. Some are for performers, any for teachers, and any for support staff for musicians and performers. Musicians and others in the music industry may work in production, performance, promotion, and education – even medicine. I promised you 25 music jobs that most people don’t know about – but that’s not technically true. Many of these are jobs that people know about – but don’t consider when they think of ‘music jobs’. Ready for the list? Here we go:

Music Jobs for Songwriters:

A Staff Songwriter works for a record or media company and writes songs for the artists signed by the label.

A Freelance Songwriter writes and markets his or her own songs. Your hours are your own, but you’ll have to work a lot of them to get your songs heard.

A Lyricist writes just the words to songs. He may team up with a composer, or be teamed up with one by a music production company.

A Jingle Writer writes those catchy ads that you hear on the TV and radio – you know, the ones that get stuck in your head for days. A jingle writer may not become a famous household name – but he or she’ll always find work.

Music Jobs in Publishing:

A Music Publisher finds and acquires the copyrights to songs with the intent of licensing or selling them to record companies and musicians.

A Copyright/Licensing Administrator ($20,000 – $60,000) manages the licensing and copyrights for a music publishing company.

A Music Editor ($20,000 – $60,000) works closely with the composer to document, organize and time cues for the musicians in a project.

A Notesetter ($15,000 – $50,000) transcribes music from audio to the page.

Music Jobs in the Record Business

An A&R Coordinator (artist and repertoire) finds talent for a record company to sign. His boss is the A&R Administrator, a position that includes planning budgets for artists, managing reps and coordinators and monitoring the expenses on production.

Public Relations music jobs range from assistant publicist to director of public relations. The PR department is responsible for getting the names of the artists on a record company label out in front of the public often. Pay ranges from nothing for an intern to three figures for highly experienced public relations managers.

An Artist’s Relations Representative is responsible for maintaining communication and cooperation between the record company and an artist or band.

A Promotional staffer works with radio stations and video stations to get airplay for a label’s records.

Campus representatives are promotional agents – but they work directly to promote a record label’s products to college students and music retailers. Working as a campus representative is a good way to get your foot in the door at a record label.

Music Jobs in Education

A music teacher instructs music to classes from pre-school through college, with duties varying depending on the age of the classes. In the elementary grades, the music teacher may concentrate on teaching music appreciation and theory, with any teaching of instruments and performance theory. By high school, the job duties are more varied, and may include directing student performances and organizing and directing a band or choir.

A Music Director or Supervisor is responsible for managing and setting policy for music instructors hired by the school department.

Music Jobs in the Ministry may include part time work as an organist to full time work directing a professional choir and the entire music worship for a parish or citywide.

Slick Productions, in spite of being a new comer in the media industry, has been very successful in their style of conduct. The secret of their luck story is the uncompromising strategy on quality and creativity. The purpose is to deliver the best to the clients and slowly raise the bar. The pride of the company lies on experienced and well learned groups whoever believe in value and performance. Investing in this company is worth of a try as the creative and dedicated professionals give complete attention to mostly all project and thus exceeds the expectations. Keeping in mind the huge competition in the entertainment industry, the media house has always been keen on futuristic technologies to add an edge to their overall outcome. To be on the top of the race, the think tank of Slick Productions is constantly experhymenting with the new procedures to deliver the quality pictures and better content. On the major service activities is Photography which requires special eye to freeze the right moment. Also, commercials, wedding, fashion, music are the great ingredients for the value oriented Photography. Slick Productions also promotes personal Documentaries where people come up with new concepts and crude materials. These Documentaries are inspired by the real stories resulting in good quality short films. Moreover, the production house provides an independent space to the budding Graphic artists. Not to stop here, with the help of professional videographers, the company is dragging the gaze of corporate clients keeping in mind the huge demand from the industrial clientele. Coming to the most desirable medium, Films where the team of Slick Productions applies the latest technological inventions to enhance the overall creative touch. The masterminds of the Production are always enthusiastic to utilize mostly all aspect of the video production uk, be it corporate or any other event filming. The service is on its toes for 24/7 to incorporate all the effective inputs in music production workshops where they interact with music companies, musicians, composers to blaze the music world with new inventions. Their constant collaborations with various producers and music enthusiasts have enabled them to come up with better sound recordings. Slick Productions always takes care of the rules of church in case of a wedding and English laws in other events filming. The booking procedures are simple to follow; date and time will be fixed according to the availability of both the parties. If the date of the filming is cancelled due to any urgency, a written notification is to be submitted 30 days prior to the event. Or if the shooting has to be eliminated for Production’s malfunction, the money will then be refunded.

There was a time just a few decades back when building a private recording studio was prohibitively expensive for the vast majority of people out there. However, over the course of these three decades it’s the plummeting price on electronics that has led to a boom in musicians and artists building them.

A basic personal desktop computer for instance would have run you about $7000 back then and it had a fraction of capacity that your average $300 model has today. The same thing goes for speakers, musical instruments, and even things like the new ultra sound absorbent insulating materials.

Everything is cheaper and many things is better now. So step one for getting started on your own personal music studio is to come to terms with whether you can put it together where you want. Yes sound absorbent materials are a whole lot better than they used to be, but they still aren’t perfect.

So if you’re, say up on an upper floor of the multi-unit housing complex you might give it any thought and run a few sound tests to make sure that you aren’t going to be put out of business as soon as it’s done.

If it ends up bothering somebody try to keep in mind that running a commercial business like this in a residential dwelling means that an annoyed neighbour would have no trouble at all getting you shut down for code violations if you do plan on making money with it.

So then step two after you’ve cleared step one is to blow insulation into any of your existing exterior walls if they aren’t already insulated. In most states in the US insulation was not standard code in new construction up until around the mid-70s. So if you’re building is over 35 years old there’s a good chance that the walls are hollow. Cellulose insulation works best for blowing in and most hardware stores will lend you the blower for free when you buy the insulation.

Make sure to drill a hole at the top and bottom of each wall cavity so you can feed the installation in at the bottom and vent air out the top as it fills a cavity.

After that has all been done its time to build your interior walls and you’ll need to frame in a sound booth and a monitoring room for your mixing board. Then there’s also the option of a separate room for a drum set, and maybe a break room with a few chairs, a sofa, coffee table and perhaps a small refrigerator.

Make sure to use 2X6 framing lumber rather than 2X4s when you frame in these walls because you’ll be able to fit extra insulation into the larger cavities. Then after you frame in all the walls it’s time to buy a covering for them.

Most people tend to gravitate towards natural wood for its acoustic benefits, there are new materials now that are also recognized for the acoustic qualities. Materials that are far more affordable than wood because it really has taken any big jumps in price in recent years.

Then when it’s time to cover the floor common thick pile carpeting with good high-quality foam padding works great for eating sound in rooms where you’re looking to deaden it.

Company Overview

History, development and growth of CCM over time

CCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren Curtis Skanson CDs and received net profit of $4,292. 00. The company aims at expanding its customer base, acquire more popularity, and develop the company from microlabel to the independent one.


The business vision of Colorado Creative Music consists of three components – Core Value, Core Purpose and Visionary Goals (Thompson, Strickland, 2003).

Core values of CCM are quality, creativity, and perfect customer service. The core purpose of this organization is to make more people listen to classical and light acoustic music and admire it. As for the visionary goals, the strategic dilemma of the business arises. Thus, one of the visionary goal is to make the music produced, played and recorded by CCM musicians, heard by larger audience. The other visionary goal that doesn’t completely go in line with the first one is to win the large custom market for the company’s products and services. The collision here is in the primary value and target of the business: in the first case the attention is attached to the product, music, although the second one is focused on the development of the organization. This dilemma is the subject of strategic choice of the organization, which will be outlined and discussed later.

At the present moment, the main objectives of the company are: positioning the business against its rivals, development of distribution channels, development of the products and enhancement of the product line, anticipating changes in demand and adjusting the firm’s strategy to respond to them.

Operating environment

The firm operates on American market which is characterized by political and economical stability, technical advancements in producing and distribution processes, large number of likely customers, broad demand and intense competition.

Business model

Business model is the mechanism for the company to generate the revenues and profits. It includes strategy and implementation thereof and should answer such questions as how the firm selects its customers, how it differentiates its products from those or rivals, how it creates utility for the customers, how it acquires and preserves them, promotion and distribution strategies, how it allocates its resources and derives profit. As for promotion and distribution techniques for Colorado Creative Music, the particular attention is attached to Internet aspect of the distribution and its capabilities.

Internet is not only alternate option way to traditional methods of music distribution, but also a great opportunity for artists and music-recording companies to expose these products to broad public. The advantages of such means are low cost of entrance and enormous size of likely customers market. Traditional chain of music distribution includes such components as writer/performer, publisher, musical instruments company, live performances, venue equipment and services, recording, studio equipment and services, recorded performances such as night clubs, bars, business music, broadcast, film and music videos, and retail. These are traditional stages through which the song or other musical product must pass to get to the final customer. Internet makes this chain of distribution shorter and simpler, and therefore internet-based promotion, advertisement and distribution might be considered a new business model to base the business on. Further information on virtual distribution will be discussed in relevant section.

CCM business model includes following components:

Value Proposition: satisfaction of customers’ needs in quality classic music;

Market Segment: white females (predominantly) and males of 40-60 age range. The market segment needs to be further expanded.

Value Chain Structure: structure of the firm to be described below

Revenue generation: through sales, direct sales in particular; revenue generation roots need to be expanded.

Position in the value network: enters the most specialized industry segment. A large number of competitors from all 4 segments of the industry; business may be complemented through alliance with larger recording company.

Competitive strategy: company’s strategy primarily focused on differentiation rather than cost leadership strategy, through net distribution allows making the products of CCM cheaper than those of competitors.

Market segmentation, targeting, positioning

The music recording industry has 4 clearly identifiable segments: major recording studios, independent labels, micro-labels and vanity labels. Major companies have large quantities of artists under contracts, reaching the number of 100, specialize on multiple types of music – rock, country, jazz, classical, traditional and other, and have formal and reliable national and international channels of distribution. Independent labels have 10-100 artists under contract, focus on recording of one or two major music styles and have either national or most commonly regional distribution channels.

Micro-labels have less then 10 artists under contract and are tightly focused on definite style of music. They are characterized by small staff and manager performing as the leading artist of the studio. Micro-labels have rarely formal distribution system and heavily rely on direct sales to fans and wholesale to clubs and specialty retailers.

Vanity labels segment is the fourth, the last and the most specialized segment of the music recording industry. They are founded by independent artists for recording and selling their products (Darren& Winn, 2003). At present, CCM is the micro-label that strives to convert into independent label. Therefore, CCM currently occupies rather narrow market niche of classic and traditional acoustic music admirers within the age of 40-60, predominantly white, middle class females throughout the territory of the United States, though the major part of the customers is focused in Colorado region. This is the result of market targeting, when the studio developed the measure of segment attractiveness – loyal customers and fans of performers; music, and selected appropriate target segment.

And so today, the company wishes to change the segment it operates into. To expand the company’s market segment it should develop product differentiation aimed at selling various products with different characteristics to different market segments. So far such differentiation is not developed.

On the basis thereof, the positioning approach now applied by the firm is differentiation positioning, which lies in filling less competitive, smaller market niche in which the firm locates its brand and attracts its customers.


At present, the company disposes of 4 product lines and 11 different records. The brand names of the Company are: Darren Curtis Skanson, Acoustictherapy, Andrew Thomas Harling and Music for Candles. The style of the music offered is the same throughout all the brands: light classical guitar.

Distribution channels

The distribution channels of CCM are predominantly direct sales. These include sales in the gig, shopping mall distribution and in the back end (which includes CD order through 800 number, website sales, mail order). In 2000 CCM sold 30,000 Darren Curtis Skanson CDs, predominantly through direct sales. Though, traditional chains of distribution are more effective and they include major distributors, one-stop distributors, independent record stores and major chain record stores. Developing traditional distribution methods is one of CCM’s primary tasks.

Financial positions

CCM is a micro-label, the third of the four segments in music recording industry. Therefore, in contrast to the premier recording studios as Columbia, Sony Music, EMI and BMG, which possess enormous financial actives, financial position of CCM is rather modest. In 2000, the company reached total income number of $216,614. 05 and net income of $4,292. 00, which, though, was 4 times less than net income in 1998 (amounting to 20,626. 70) and nearly the same as in 1997 and 1999.

Major strategic issues

Major strategic issues of the company are formulated by the manager of the company, Darren Skanson, in the Case Study for Colorado Creative Music (Darren & Winn, 2003) and include the following:

* create a profitable music recording label with expanded range of artists and performers;
* position Darren Curtis Skanson label to compete with major artists who have contracts to Sony Classical. For this, acquiring traditional distribution methods is necessary;
* create new product line similar to Acoustcitherpay which would be saleable and provide funds for the previous two goals.

The strategic tasks and ways of their implementation are not uniform and completely complementary. Thus, the first aim of growing the company contradicts the easiest and most possible way of accomplishing the second goal – promote the music by selling CCM’s product lines to recording studio larger than CCM, independent of major label with access to traditional outlets. Thus, the company has to define its prerogative – develop the recording label or promote the music by means other than within CCM capabilities.

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